Community, connection, and belonging— The project we’ve been working on at urbanfitco for the past few months definitely captures all of that.
It has been our dream to build a free content library for all of you that adds value to your life. You see big companies create workout videos, style guides, and other content for their customers and we've always thought what stops us from doing that?
Our first project for this library was a monumental task. We decided to produce a workout video for you! We wanted to give you all something that you could do anywhere. We know a lot of you are on-the-go, or may not feel like going to the gym. We want to give you something that you can do on your own terms.
But obviously we couldn’t just stop at one workout, because we know not all of you have the same taste in workouts.. So we decided to take on the task of two.
We teamed up with a group of amazing local women and set out on this journey together! Without our community, we wouldn’t have been able to pull this off. We worked hard, had numerous meetings, and even shot both workouts twice. Here is a sneak peek into one of our biggest projects yet- a free content library just for you!