Our Brands

At urbanfitco., we personally curate functional and fashionable athleisure brands with an emphasis on U.S. makers. With so many brands and styles to choose from, our pieces can transition you from the studio to the street and everywhere in between

DYI Logo


Made in TX— an activewear & lifestyle apparel brand encouraging women all across the world to ask themselves #WhatMovesYou

Electric & Rose Logo

Electric & Rose

Made in LA— an activewear & lifestyle brand inspired by the music, art, surf culture, and bohemian lifestyle of Venice Beach.

Jiva Logo


Made in FL— JIVA Active is a blend of creativity, quality, and versatility in an activewear line built for life in motion

Nux Logo


Made in LA— NUXactive celebrates women. This is a product for YOU, to make you feel good, to make you feel energized, to help you perform in your time out from everything else.